Aspiring artist want to reach the next level of success and notoriety but many lack the knowledge of the music and radio industry. We here at 66RAW like to empower independent artist to achieve their goals of reaching that next level.
Many artist want their records played on the air at radio stations in their markets but can’t figure out or understand why this Hot record that they have created, that is killing the streets and the clubs in their area isn’t seeing the light of day at Radio…
well the 1st thing that artist need to ask themselves is this… Is Your Record BDS Registered and Monitored?
What is BDS???
BDS is the Neilsen Broadcast Data Systems, a service that tracks monitored radio, television and internet airplay of songs based on the number of spins and detections. The service, which is a subsidiary of Nielsen Corporation provides the basis for Nielsen Media publication Billboard in the United States, while in Canada, BDS helps determine the Canadian BDS Airplay Chart and the Canadian Hot 100 chart, which is published by Jam! and in the website for Canadian Music Network, in determining their radio airplay music charts and determines the chart movement in Billboard's Hot 100 chart when combined with single sales from Nielsen SoundScan for over 20 formats.
Using a patented digital pattern recognition technology, Nielsen BDS captures in excess of 100 million song detections annually on more than 1,600 radio stations in over 140 U.S. markets (including Puerto Rico), 30 Canadian markets and the 3 major markets in Mexico. Nielsen BDS also uses the service to track monitored airplay at satellite radio (Sirius XM), internet services (66RAW, Yahoo! and AOL) and audio networks (like Dial Global, Music Choice and Radio Disney), as well as on TV (12 U.S. music video channels and 9 Canadian video channels).
Since its 1992 debut, BDS has become the standard for the radio and music industry because of its accuracy of detecting, tracking and monitoring songs. The method has also helped tracks that only received airplay (songs that are not released as singles) become major hits, especially in Billboard's Hot 100 chart, where several radio-only tracks have reached the top spot.
They ask why is this important to them as a new artist???
Think about the first time you heard artist like Young M.A., Fetty Wap. Future, Drake or J. Cole on the Radio… Maybe you didn’t know who they were at the time. Well that’s because those artist were no different from you starting from a ground up level through mixtapes, internet popularity, youtube hits etc., however the one thing they had to do before those Radio stations even considered playing their records was to have their songs registered and monitored by BDS.
Many artists ask is 66RAW a DRT Station because I’m registered with DRT (Digital Radio Tracker) how is that different from BDS? Well yes, we are also monitored by DRT but what the key difference is ... Let's separate the Big Dawgs from the Chihuahuas and with that being said simply put although DRT is cool for personal records and some bragging rights …DRT doesn’t count towards the Billboard charts and those are the charts that matter when it comes to making you bigger than just the internet!
What is DRT???
Digital Radio Tracker, also known as DRT, is a radio airplay broadcast monitoring service that tracks radio airplay of songs in the US and worldwide on more than 5000+ online radio stations.