The single "Made It Happen" by Runway Richy has been buzzin' heavy in and out of ATL the known music mecca of the US. The Decatur, GA native stopped by 66 Raw and gave the world more insight to who Runway Richy is and what they have to expect.
With nowhere to go but up, Decatur, GA rapper Runway Richy has crafted his rocky journey into a catalog of street tales – songs that speak to those struggling for a better way. With a support system of Atlanta music veterans, including DJ Holiday and The Commission, Richy has a solid foundation today, but this wasn’t always the case.
Richy began freestyling in school at a young age, noticeably outshining the competition. “Music has always been in my blood,” he says, “but it wasn’t until later I thought about being an artist.” In his early rap career, Richy was known as Snipe in the group Murder Mafia, which later renamed to Born With It.
Over the years, rhyming was something to do in between dealing with “real life” situations – situations that often brought trouble. “I’m the one who had one foot in the streets and one in the booth,” he remembers. “My peers from Crime Mobb to DJ holiday to B.o.B. were all becoming successful in music. So I always felt like I was going to make it by default.”
He soon learned it wasn’t as easy as it looked. “Unfortunately, these same peers never took me serious because I was always getting locked up,” he admitted.
Being in and out of jail wiped away several prime opportunities. B.o.B. was featured on the Born Wit It record “Stack Your Paper” produced by DJ Toomp. The song leaked and created a huge buzz. “At the time, Toomp was working with Kanye and wanted to meet us when he got back from NY. The next week I was locked up for 6 months.”
Eventually the group lessened from four members, to three, to two, until Snipe found himself recreating his image as a solo artist. He began recording new material as Runway Richy, but found it difficult making a comeback in music after serving time.
“I had about 8 records when my manager KD took interest,” he recalls. “We was about to release my debut mixtape in the summer of 2012. I got into the car with the wrong person and just like that, I was gone for 8 months on a probation violation.”
“After that I woke up and said, no more. I literally did nothing but music. I was so broke at times and I swear God was testing me – all of a sudden everybody had a lick for me. But I stayed focused.”
In 2013, he released his debut solo mixtape “Uh Oh” hosted by DJ Holiday. The tape featured FKi, B.o.B., Scotty ATL, Playboy Tre, Gorilla Zoe, and Trae da Truth, to name a few. The music was honest and reflective, with songs like “Letter to God” and “Ups & Downs” resonating with listeners. “My music is for the poor, but appeals to the rich and vice versa,” he says.
Following up with his sophomore tape, Richy works with Dj Scream , Dj Tokars , and Dj Tephlon for the 2015 release “ForeignAmerican,” executive produced by FKI. Leading songs included “Keep Getting It” and “How You Feeling” featuring Big Gipp, which were featured on MTV Jams. “100 Bandz” featuring Young Dro and B.o.B. received full rotation in London on Bang Radio. Other notable contributions came from Bandit Gang Marco, Zuse, Spodee and Myko Montana.
In addition to tape promotions, Richy and his team put together numerous show appearances. To date, he has performed on Beer & Tacos stages, as well as SXSW multiple times, A3C Festival, a Street Execs showcase and several more. Presently, Richy has several projects in the works such as “GreenCard,” a joint effort with Zuse; and “China Cafeteria .”
With momentum building quickly, music has Richy’s complete attention, and he appreciates the hard lessons learned. “Every feature, every look, every accolade I’ve received on this journey has been God’s work and I truly believe it.”
Instagram & Vine dance sensation is back again to chop it up with 66 Raw and talking to Wildchild DNA about his growing fanbase and popularity. Yvng Swag is almost a regular on our station as we have been seeing his grind and hard work evolving.
Youtube / Vine Dance sensation Yvng Swag recently signed with Nick Cannon's Ncredible Entertainment / Warner / Atlantic Records
Yvng Swag has been a regular on 66 Raw keeping up to date on his consistently growing popularity with his phenomenal dance moves and now he has music to follow that up. Yvng Swag visited us the first time over a year ago when he was 16 years old with a dream and a work ethic like no other.
Now 1+ year later this dance machine garnered the attention by some many celebrities and especially Nick Cannon who signed him to his Ncredible Entertainment under Atlantic / Warner
Flow J. Simpson Formally known as Costar Da Phenomonal is a New Jersey based indie artist. His influences are Rakim, A Tribe Called Quest, Biggie, Jay-Z, Kanye West and many more. Music has always been a major component in Flow's life, he began playing the drums at the age of 3, but it wasn't until he was 20 when he began recording music. Currently Flow is working on an EP titled "The People vs. Flow J. Simpson" set to drop summer 2017.
Working with producers such as DrooTraxx & RikeLuxx, loaded with bouncy beats and complimented with witty/clever lyrics, it's sure to be one to look out for. When asked what motivates him to keep going, this is what he said: "Honestly I'm just hungry, I'm very good at doing a lot of things, but I feel like music is what makes me great. So my main objective is to better my best and try to make history with these memories". Follow him along his Journey.
66 Raw has millions of listeners worldwide who tune in to hear the lastest, best, exclusive and up & coming talent BUT at their leisure and convenience.
Our listeners trust our programming and mixes to keep them in tune with all of their favorite artists and the absolute best way to play your unheard music is to blend it into their daily routine without the pressure of being forced. If they like they will like it and request it.
66 Raw is a BDS (Broadcast Data Systems) monitored station and we are also a Billboard Chart reporter.
How does this matter and why should you care as an independent artist?
BDS monitors only the most popular stations in the US, which includes the Hot 97 NYC, Power 105 NYC, The Beat LA, etc. BDS tracks all music played by the minute, and it aggregates the data into reports which it supplies to the major radio stations and record labels such as the Universal's, Interscope's, Warner, etc. who analyze all of the music being played to track their artists radio play, to keep up to date with who plays what, what, when and how much.
If you are an independent artist and you are starting to make a buzz in specific markets, labels and radio stations will take notice, radio stations are in the business of playing the most popular music and do not want to be last on the trigger, record labels see independent artist that have a buzz as a business opportunity. So the more radio play you can garner, the more attention you will earn as BDS is your credit report in the entertainment business.
66 Raw's Indie Shine affords you the opportunity to introduce your music to millions of listeners in a way that is not intrusive to them, build your buzz and at the same time earn your credit with the radio stations and record labels to build a bigger reach. But also understand that consistentcy and repetition is key in building a demand.
You are in no way required to participate in our Indie Shine program. You can submit your music the standard way, however, we do have requirements to consider your music for airplay just as any other mainstream radio station. We do not play records that are not professionally recorded, mixed and mastered or meet our sound quality criteria. Also artist must have a following which our research team will follow up on. If you do not have a significant following it resonantes that you are not actively and/or seriously working your music and talent. We also require standard protocol in submissions of music and do not submit more than one time, duplicate submissions will be deleted.
We like to believe that you are an artist because you are following your dream of bringing your talent to the world, but the harsh reality is -- it doesn't happen by chance, luck or on its own -- It requires work, commitment, dedication and investment, just like any other business.
There are millions of artists, just like you, pursuing the exact same thing, so the question is -- How are you going to stand out?
You have to earn your respect as an artist. In today's world, people are being bombarded with countless of songs, mixtapes, mp3's, artists posting unsolicited requests for whoever to listen to their demo or music on random social media accounts only does the opposite because no one wants to be solicited or pestered. Contrary to believe, there is such a thing as BAD promotions and publicity especially when you are haven't even made a name for yourself.
We have dedicated the Indie Shine segment specifically for new & aspiring artists to introduce their music to the masses and our programming allows them to build a buzz strategically if they are are really serious. Being an artist is also being a business unless you are only looking to perform for your friends and family.
The music business is not a free ride or get rich quick scheme. It is a business just as Apple, Nike, etc and if you are looking to become the next superstar making millions, you have to invest in your business. It is not our job. 66 Raw's job is to work with artist that are truly commited to their craft and provide opportunities similar to a partnership.
66 Raw invests consistently in infrastructure, technology, marketing, promotions and resources to provide our services, broadcast and our companies growth for our fanbase and so that we can keep playing music for the masses. So, unless you are an artist in high demand that can attract listeners to our station like a Rick Ross, Jay-Z, etc. we are incurring an expense which we offset for this program. However, the cost is only a fraction what it would cost if you would launch a regional or national campaign which can go anywhere from $15,000 - $100,000+
If you are serious about your music career, this is where you start, so don't wait because time is not on your side!
Aspiring artist want to reach the next level of success and notoriety but many lack the knowledge of the music and radio industry. We here at 66RAW like to empower independent artist to achieve their goals of reaching that next level.
Many artist want their records played on the air at radio stations in their markets but can’t figure out or understand why this Hot record that they have created, that is killing the streets and the clubs in their area isn’t seeing the light of day at Radio…
well the 1st thing that artist need to ask themselves is this… Is Your Record BDS Registered and Monitored?
BDS is the Neilsen Broadcast Data Systems, a service that tracks monitored radio, television and internet airplay of songs based on the number of spins and detections. The service, which is a subsidiary of Nielsen Corporation provides the basis for Nielsen Media publication Billboard in the United States, while in Canada, BDS helps determine the Canadian BDS Airplay Chart and the Canadian Hot 100 chart, which is published by Jam! and in the website for Canadian Music Network, in determining their radio airplay music charts and determines the chart movement in Billboard's Hot 100 chart when combined with single sales from Nielsen SoundScan for over 20 formats.
Using a patented digital pattern recognition technology, Nielsen BDS captures in excess of 100 million song detections annually on more than 1,600 radio stations in over 140 U.S. markets (including Puerto Rico), 30 Canadian markets and the 3 major markets in Mexico. Nielsen BDS also uses the service to track monitored airplay at satellite radio (Sirius XM), internet services (66RAW, Yahoo! and AOL) and audio networks (like Dial Global, Music Choice and Radio Disney), as well as on TV (12 U.S. music video channels and 9 Canadian video channels).
Since its 1992 debut, BDS has become the standard for the radio and music industry because of its accuracy of detecting, tracking and monitoring songs. The method has also helped tracks that only received airplay (songs that are not released as singles) become major hits, especially in Billboard's Hot 100 chart, where several radio-only tracks have reached the top spot.
Think about the first time you heard artist like Young M.A., Fetty Wap. Future, Drake or J. Cole on the Radio… Maybe you didn’t know who they were at the time. Well that’s because those artist were no different from you starting from a ground up level through mixtapes, internet popularity, youtube hits etc., however the one thing they had to do before those Radio stations even considered playing their records was to have their songs registered and monitored by BDS.
Many artists ask is 66RAW a DRT Station because I’m registered with DRT (Digital Radio Tracker) how is that different from BDS? Well yes, we are also monitored by DRT but what the key difference is ... Let's separate the Big Dawgs from the Chihuahuas and with that being said simply put although DRT is cool for personal records and some bragging rights …DRT doesn’t count towards the Billboard charts and those are the charts that matter when it comes to making you bigger than just the internet!
Digital Radio Tracker, also known as DRT, is a radio airplay broadcast monitoring service that tracks radio airplay of songs in the US and worldwide on more than 5000+ online radio stations.
Meals are perhaps the most important aspect of prison life. They keep inmates alive, both physically and emotionally, as mess halls and common areas provide a level of social interaction in an otherwise lonely situation. Albert “Prodigy” Johnson served three and a half years in prison, and during that time his focus was on his health—an almost impossible feat behind bars, where many inmates often enter the prison system healthy, but leave with diabetes and hypertension. Commissary Kitchen provides a deeper perspective of what it’s like to consume meals in prison. While recipes are provided, Prodigy and writer Kathy Iandoli also tell various anecdotes about situations in prison involving food. Meal prep in prison is very limited, so while this work appeals to anyone who has served time or is curious about prison life, it also speaks to those who prepare food with limited access to various cooking luxuries (i.e. college students in dorms being one). While the work is informational, above all it humanizes the prison experience in a way that has never been done before.
Albert “Prodigy” Johnson is a Multi-Platinum recording artist and member of the legendary Hip-Hop duo Mobb Deep. In 2006, Prodigy was arrested for gun possession and served a three-year prison term. In 2011, he released his first memoir, the critically acclaimed My Infamous Life. Since then, Prodigy has continued to release both solo projects and albums through Mobb Deep, touring worldwide. When he isn’t touring, Prodigy is traveling the United States, lecturing at venues like MIT about the prison system and offering insight on changing the quality of inmates’ lives.
Kathy Iandoli is a critically acclaimed journalist and author. Her work has appeared in publications such as Pitchfork, VICE, Maxim, Cosmopolitan, The Village Voice, Rolling Stone, Billboard, and many others. She is also a professor of Music Business at New Jersey City University in Jersey City, New Jersey.
Kiara Simone stops by 66RAW Radio to chop it up w/ DNA. She speaks about her buffalo wing preferences, working with the Game, her New Edition Film cameo, working with Zaytoven, moving from VA to Cali and much more!